What is Social Media Optimization (SMO)

SMO is the next wave of online marketing and is the perfect marriage between SEO and social media. As a business trying to gain customers online today, you can’t do it without addressing the critical intersection of online visibility and customer interaction. That’s what SMO is designed to do.

SMO is a technique designed to promote your product, service, or company through various social channels. It includes video sites like YouTube, networking sites like Facebook, Twitter, and LinkedIn, bookmarking sites like Stumbleupon and Reddit, and much more.

Search engine crawlers look to deliver the highest quality rankings possible and will look for things like:

SMO is a technique designed to promote your product, service, or company through various social channels. It includes video sites like YouTube, networking sites like Facebook, Twitter, and LinkedIn, bookmarking sites like Stumbleupon and Reddit, and much more.

Application software (applications or apps) to help users perform tasks. Office productivity suites, data management software, media players and security programs are examples. Applications also refers to web and mobile applications like those used to shop on Amazon.com, socialize with Facebook or post pictures to Instagram.1

The challenge with SEO is it is always an ever-changing environment. Search engines like Google change its algorithm for ranking websites all the time. It can require a lot of upkeep to ensure your website is always relevant and playing by the updated rules. This is why many smaller businesses prefer to leave this portion of their SEM strategy to the experts.

Software development is primarily conducted by programmers, software engineers and software developers. These roles interact and overlap, and the dynamics between them vary greatly across development departments and communities.

What is Search Engine Optimization (SEO)

SEO is a subset of SEM. SEO is the free traffic you receive from gaining access to ranking within the search engines. It refers to techniques a business can use to improve how their websites rank “naturally” or “organically” within the search engines.

Done properly, SEO best practices can help your website naturally rank higher than other similar offerings. With SEO, you can’t buy your way into better organic rankings. These rankings are determined to a proprietary set of search engine algorithms established by the search engine companies themselves. If you do everything right, your website may show up higher in search results. If you misstep and do things the search engines don’t like, your results can cause lower search rankings or even get delisted from Google

Search engine crawlers look to deliver the highest quality rankings possible and will look for things like:

Application software (applications or apps) to help users perform tasks. Office productivity suites, data management software, media players and security programs are examples. Applications also refers to web and mobile applications like those used to shop on Amazon.com, socialize with Facebook or post pictures to Instagram.1

The challenge with SEO is it is always an ever-changing environment. Search engines like Google change its algorithm for ranking websites all the time. It can require a lot of upkeep to ensure your website is always relevant and playing by the updated rules. This is why many smaller businesses prefer to leave this portion of their SEM strategy to the experts.

Software development is primarily conducted by programmers, software engineers and software developers. These roles interact and overlap, and the dynamics between them vary greatly across development departments and communities.